Product & Design Leader
Let’s connectI believe in a universe where products can be both beautiful & data-informed to create impact & drive Growth I’ll ask a lot of Questions, creating synergies between design, marketing & business because that is where Magic happens I think in Systems & business Outcomes
Selected work
AIMotionshift
From zero to beta: a 2,500+ waitlist and $125K raised.
AIAmass
AI research you can inspect: a plan before the run, a source under every claim.
HealthMovido
A recovery app designed for the bad days, not the good ones.
AITalentiqa
AI pre-screening that keeps the recruiter in control.
AutomotiveAutoOpat
Two questions and a live count. Website conversion up 23%.
ConsumerLEGO
An event app for LEGO, mapped before anyone drew a screen.
SportsFK Jablonec
The apple tree was in the club’s name all along.
AIINIT
Engineering intelligence for the industries that build the world.
Real EstatePenta Real Estate
Automating apartment specification sheets.
Financial ServicesHalali
What you see is what you get: insurance you can actually understand.
DefenceAOBP
One clear system for a defence association’s public site and member app.
SportsLiga žen
A symbol that brings women’s football into the light.
Real EstateNorthouse
A brand and website built to sell 17 new homes across generations.
Real EstateiO Partners
One website and property search for real estate across four countries.
ConsumerHeirloom
Making it simple to save a family memory.
SportsEquestrian Center Zduchovice
An equestrian brand where a hand-drawn C became a horse’s head.
HealthNij Clinics
A calmer fertility clinic website for visitors who arrive anxious.
ManufacturingJNT Digital
A website that makes a new manufacturing digitalisation partner look established.
HealthMEDDI
Six minutes to a doctor, and an identity that still feels human.
GamingNewton
A gaming-software company needed a website and had no brand to build it on.
Travel & HospitalityLa-Bohème
After fifteen years unchanged, a Prague travel brand with Gatsby-era glamour.
GamingLootbit
A pitch deck that turned a Web3 gaming idea into an investment story.
Services
I fuse strategy, AI, design, research, data & marketing into one system that lights up your business.
Great products don’t start with features, they start with understanding people. I uncover real user needs, prioritise the opportunities that matter and validate ideas early with fast, bias-aware research, aiming for a Minimum Remarkable Product rather than just an MVP.
Interfaces that are visually striking and deeply functional. I start from the sitemap and the data, then design personalised, seamless experiences, and take them all the way to a design system and a live build.
AI is a force multiplier for product thinking. I design AI features people can inspect and trust, and I use AI across the workflow, from prototypes and feedback synthesis to the analysis behind a decision.
Branding isn’t just logos and colours; it’s telling your story so it truly resonates. I uncover what makes you different and craft every detail, from positioning to typography, so the brand feels authentic and connects with your audience.
From go-to-market and key USPs to campaigns, ads and analytics: every piece on-brand and built to perform. At Motionshift I built an ad-creation tool and used the data to learn which content actually works.
Pitch decks that capture investors’ attention. I raised with Antler, refined my pitch through expert coaching and won places in soft-funding programmes in Denmark, so I know what makes a deck investor-ready.
Engaging sessions from design thinking to generative AI, designed around what your team needs: company workshops, design mentoring and consulting.
Track record
9years
For the past 9 years, I’ve been designing products, building companies, shaping brands and asking probably too many questions along the way.
I’ve worked with startups and established businesses, built products from zero, improved ones used every day, led major redesigns and rebrands, and co-founded a tech company of my own.
I’m a designer at heart, but I’ve never been interested in design as the final layer. I want to understand the business, the technology, the customer and the competition — because they all shape what good design actually is.
Today, I run Flygen, bringing product, design, AI and business thinking together.
The common thread in my work is simple: figure out what matters, make it better, and make it distinctive.
- 32Projects completedProducts, websites, brands and AI, from the first “why?” to launch day.
- $125KPre-seed raised from AntlerMotionshiftFor the company I co-founded, backed by 2,500+ people on the waitlist in 3 months, 10 signed letters of intent and 6 pilots.Before the product was launched
Trusted by
LEGOPentaFutureLifeiO PartnersAmassTalentiqaAutoOpatFK Jablonec
What clients say
Midway through, the brand direction changed. The Flygen team adapted without losing pace and still delivered a brand we are genuinely proud of.”
Got a hard problem?I’d love to hear it.Let’s talk.
Based in Prague. Open to Head of Design, Design Lead and Product & Design Lead roles, and to selective product, brand and growth leadership.
My studio flygen.co ↗Ex-co-founder of motionshift.io ↗