Lucie Krulichová, designer and founder of Flygen, in a cap and long coat against a textured concrete wall, black and white portrait.

Hi, I’m Lucie.

Designer, founder, runner. Full-time connector of the dots that move business forward.

Let’s connectBook a call

A bit about me

I am an entrepreneurial product leader, designer and creative strategist with 9 years of experience across tech, design, and marketing. From co-founding startups to working in agencies and participating in accelerators like Antler, I’ve gained hands-on insight into launching and scaling companies.

With a Master’s in Design from UCL and a MSc in Tech Entrepreneurship from DTU, I bring a unique blend of technical depth, creative thinking, and business strategy. I embrace failure, lead with a growth mindset, and stay curious, constantly learning across design, AI, finance, VC, and innovation.

Right now

Building
Flygen, my studio bringing product, design, AI and engineering together for ambitious companies. flygen.co ↗
Built
Motionshift, the AI video startup I co-founded. I led product, design and marketing from the first idea to beta, a 2,500+ person waitlist and a $125K pre-seed from Antler. motionshift.io ↗
Thinking
In systems. I connect product, AI, brand and business, and I’m most interested in the problems that sit between disciplines.
Running
I ran the 2025 Prague Marathon in 3:30:31, co-founded Prague Founders Running Club and now run with Dukla Praha.
Learning
AI, investing, finance, venture capital and management, usually all in the same week.
Looking for
A co-founder, a great product team, or a focused collaboration. I like difficult problems and good questions. lucie@flygen.co →
Currently curious about
AI products, health and longevity, creative technology, proptech and companies where design has a meaningful role in shaping the business.

Mindset

Great things take flight when your mindset is right

I believe a strong mind shapes a bright future. When thoughts align, success is spread. Each project I see as a chance to inspire, bring joy, fresh energy, and a drive that won’t tire.

Lucie Krulichová, product and design leader, reading on a dark sofa and smiling at the camera.
Don’t go through life, grow through life.
Lucie Krulichová listening to a client across a table, laptop open, in Prague.
Challenges? So business as usual?Listen & ask why. Listen & ask why again.
Lucie Krulichová running the 2025 Prague Marathon, finishing in 3:30:31.
People say “the sky is the limit”, I would like to adjust to “your mind is the limit”.Marathon ’25 · 3:30:31
Lucie Krulichová smiling, leaning against a concrete pillar.
Give it a smile. If you fail give it a bigger smile. The hard things in life teach you the most.
Close-up of Lucie Krulich working on a laptop.
Good work is the culmination of hundreds of tiny details. Successful people also sweat the small stuff.
Founders Running Club Prague, co-founded by Lucie Krulich, on a group run through a park.
Join us at FRCP, the Founders Running Club in Prague I co-founded!Founders Running Club Prague
Lucie Krulichová leading a design workshop for Startup Academy in Prague.
In order to be successful, you need to be able to communicate.Workshop for Startup Academy
Lucie Krulichová speaking to a full auditorium at a UX Association workshop.
Improvement begins the moment you dare to try.Workshop for UX Association

The path

  1. Architecture

    I learned to design the rules, not only the result.

    Parametric design, visual coding and advanced 3D graphics on complex buildings: geometry, constraints and scale, where one parameter changes the whole system.

    • MAD
    • 3XN
    • BIG

    Parametric design · Visual coding · Advanced 3D graphics

  2. Founder

    I built products from zero, with real stakes.

    Accelerators and my own startup: user need, product logic, experiments and fundraising. Motionshift raised $125K pre-seed from Antler.

    Discovery · Experiments · Fundraising

  3. Product

    I shipped products for brands people know.

    Product design, UX/UI, technical specifications, prototypes and MVPs, taken all the way to implementation.

    • Blackfish
    • WDF

    For LEGO · iO Partners · FutureLife / Nij Clinics · AutoOpat · Prague Fertility Center

    UX/UI · Specifications · MVPs

  4. Range

    Strategy, brand, AI and growth. Often in one project.

    Automation for Penta, an AI research product for Amass, product and go-to-market for Talentiqa, brand for FK Jablonec and La Bohème.

    • Penta
    • Amass
    • Talentiqa
    • FK Jablonec
    • La Bohème

    AI products · Go-to-market · Brand

  5. Now

    Today I lead the whole problem.

    Flygen is my studio across product, design, AI and engineering, working from Prague, Copenhagen and Paris.

    Product · Design · AI · Engineering

Now you know me a little. Let’s talk.

Let’s connect Selected work