MEDDIThe future of borderless healthcare.

At a glance

Design thinking: Speed is the promise, but care is what it should feel like.

Problem: A telemedicine brand has to look expert enough to trust with a diagnosis and warm enough to talk to.
Approach: A keyword workshop ranked wellbeing, humanity and care above speed, and that ranking became the test for every element.
Outcome: One identity across the wordmark, symbol, colour and app design. The project is still in progress.

Role: Lucie as the only design and project lead, working directly with the client.
What we designed: Brand workshop
Logo design
Visual identity
UX/UI design
Platforms: Mobile app
Logo and symbol
Colour and typography

The decision

A serif wordmark with the calm of a trusted doctor’s practice.

The serifs borrow the authority of an established practice, which a brand built on medical expertise needs.

Sharp edges on the letterforms keep the wordmark modern and leave the softness to the symbol beside it.

The MEDDI logotype on teal, annotated: serifs symbolise trustworthiness and the established nature of the company; sharp edges give a modern impression.

Four references folded into one shape.

A heart, a helping hand, a stethoscope and the M of MEDDI all sit inside a single outline. At app-icon size it still reads as one mark.

The MEDDI symbol broken into its references on teal: a hand symbolising help, a stethoscope, a heart symbolising care and trust, and the letter M.

The palette splits the brand’s two jobs.

Midnight Green and Dark Turquoise carry the professionalism and the trust. Bright Tagmarine and Sunset Yellow add the warmth, and Light Champagne holds the two halves together.

Midnight Green#0A535F
Dark Turquoise#4EC3C7
Bright Tagmarine#FC9663
Sunset Yellow#F8B756
Light Champagne#F9F4EE
Pure White#FFFFFF

Only the main action and the doctor get the brand’s dark green.

Midnight Green marks the one action that matters and the doctor’s card. The rest stays white, so the warm accents on the appointment timeline are easy to find.