MovidoA physio programme for the days between appointments.

Movido — project image

At a glance

Design thinking
Design for the bad days. A patient in pain can postpone an exercise and say why, and the plan stays intact.
Problem
Patients recover alone, often in pain. The app had to gather clinical detail and give a plan without feeling like paperwork.
Approach
Round by round with the product manager, we turned a questionnaire into one conversation that screens, checks and books.
Outcome
An interactive prototype of the full patient journey, refined round by round with the product manager.
Role
Lucie on a long-term retainer, designing alongside Sergey Senčik, with Movido’s product manager.
What we designed
  • Product strategy
  • UX/UI design
  • Prototyping
Duration
Long-term retainer
Platforms
  • Patient mobile app
  • Interactive prototype
Five Movido phones in a row: the assistant’s welcome, a camera movement check, the daily Home, an active exercise and My Care with a booked appointment.

Early versions had the right screens, but Home and the Journey path didn’t link to each other.

One journey from sign-up to the next session, built around the patient’s own goal.

  1. 01ProductMeet the assistantConsent first, and a clear promise of about three minutes of questions.
  2. 02PersonSay what mattersSymptoms and body region with a tap; goals in the patient’s own words.
  3. 03ProductScreen and check movementScreening questions, then a guided camera check of one movement.
  4. 04PersonBook the first sessionDate, time and reminder, inside the same conversation.
  5. 05PersonAct on todayHome holds the week’s progress, today’s activities and the next appointment.
  6. 06PersonExercise, or postpone with a reasonInstructions, a countdown, the movement, then one question about difficulty.
  7. 07TeamFollow the planThe weeks ahead, the care team and the milestones on the way.

The care plan opens with the patient’s own words.

The first draft asked patients to pick from four preset goals, such as pain relief. The final version asks an open question, typed or spoken, and puts the answer at the top of My Care.

First-draft onboarding question “What are your main goals for your care?” with four answer buttons.
First draft
Final chat in which Daniel writes that he wants to walk long distances with his grandson again and tend his garden.
Final

One conversation replaces the intake form, from screening to the first booking.

This was the first big change to the journey. The assistant screens the patient, checks one movement on camera and books the first session, so the patient never meets a form.

Four Movido phones: the assistant’s welcome, body-region chips in the chat, a knee flexion video for the camera check, and appointment slots with a confirmation.
Welcome · locate · check · book

Today’s plan in one place, instead of split across two tabs.

For many rounds, progress, activities and the next appointment were split between Journey and My Care. Now Home gathers them on one screen, with the full activity list one tap away.

Home for Daniel: week two progress, My Activities and the next appointment with a health coach.
Home
All activities: current exercises, a Show completed switch and locked upcoming activities.
All activities, sorted by status

Bad days

Postpone with a reason, so a bad day doesn’t break the plan.

At first the only option was Start exercise, so a patient in pain could push through or quietly skip. We explored swapping and postponing, dropped swap, and let patients postpone by three days and say why, for example pain.

The plan stays intact, and a missed day becomes a stated reason.

Two phones: the early Supine Bridge screen with a single Start exercise button, and the final postpone sheet with Experiencing pain selected and Postpone for 3 days.

A fixed four-step routine, so every exercise ends with feedback on how hard it was.

A later round worked on what happens after the tap. Five seconds to get ready, a screen showing only the movement, then one question about how hard it was.

Four Movido phones: Supine Bridge instructions with Postpone, a five-second get-ready countdown, the active exercise, and Activity Complete asking how challenging it was.
Understand · prepare · do · reflect

A week-by-week care plan, so patients always know what comes next.

Early versions showed the care plan as a static summary. Now it runs week by week, each week with its own focus and marked as completed, current or locked.

Earlier My Care: personal goals, a Treatment Sessions link and an empty appointments state.
Earlier
Final My Care: Care Plan tab with the personal goal and a weekly exercise plan showing week one completed and week two current.
Final

The decision

Gamification that rewards recovery: badges for completed weeks, gift cards at milestones.

At first every week on the path carried the same placeholder title. Now each week is named for what it builds, such as Balance & Strength, and earns a badge when it’s done.

Gift-card milestones sit between the weeks, and Home shows the next one beside the activity count, so the reward is always in view.

Journey screen: week one completed with a badge, week two in progress with a gift-card milestone, and the weeks ahead.

Patients book their next session themselves, in three screens.

Self-service booking came to My Care early on. Now patients pick a therapist and a day, check who, when and where, and the visit appears under Upcoming.

Three Movido phones: a physical therapist’s dates with AM and PM time slots, a confirmation screen with the clinic address, and My Care listing the new session under Upcoming.
Choose · check · confirm

The calls I made

  1. D01

    Postpone with a reason, so a bad day doesn’t break the plan.

    Context
    At first the only action on an exercise was Start.
    Options
    • Swap the exercise
    • Postpone with a reason
    Decision
    Postpone with a reason. Move it by three days and say why: pain, difficulty, equipment, or not understanding the exercise.
    Why
    A swap changes the programme without a clinician. A reason tells the care team what happened, so a missed day becomes information. Trade-off: Patients lose an instant alternative; the plan keeps its integrity.
  2. D02

    One conversation replaces the intake form.

    Context
    Onboarding began as a questionnaire.
    Options
    • Clinical intake form
    • A guided conversation
    Decision
    A guided conversation. The assistant screens, checks one movement on camera and books the first session.
    Why
    A conversation asks one thing at a time and can promise a finish line: about three minutes of questions. Trade-off: Harder to review at a glance than a form, so answers have to stay revisitable inside the conversation.

In hindsight

What I would do differently today.

I would test the postpone flow with real patients in pain before settling the list of reasons. It is the moment the product exists for.

I would instrument postpone reasons from day one. They are the most honest feedback a physio programme will ever get.

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