JNT DigitalConnect deep manufacturing expertise with engineering excellence.

JNT Digital — project image

At a glance

Design thinking
With no track record to show, the site itself is the proof. The offer comes first, the evidence right below it.
Problem
A new company with no track record needed a website that proves its expertise to a technical manufacturing audience.
Approach
We applied the CEO’s own palette and logo, and put the effort into the journey instead.
Outcome
The site is live, and the CEO reports a 30% rise in engagement and more enquiries.
Role
Lucie as the only design and project lead, who also built the site in Webflow, working directly with the CEO.
What we designed
  • Brand pillars
  • UX/UI design
  • Website design
  • Design system
  • Website development (Webflow)
Platforms
  • Company website
  • Service and insight pages
  • Webflow CMS
A spread of JNT Digital website components: service cards, a why-choose-JNT block, feature lists and image sections in blue and white.
Every page is assembled from this one set of components, which is what keeps the blue-and-white system consistent across the site.

Three chosen words decided the imagery.

Nine candidate words went on the board with the client, and innovation, high-tech and reliable were chosen to lead. So the imagery shows precision machining and robotics close up, in restrained blue-and-white layouts.

Nine brand words on pale blue: precision, trust, innovation, compliance, high-tech, minimalism, reliable, efficiency and sophisticated, with innovation, high-tech and reliable highlighted.

The decision

The brand was set. The journey was ours to redesign.

The CEO believed in his palette and logo, so we applied them rather than reopening them.

The effort went into the journey instead: what a technical visitor meets first, and how JNT’s expertise is proven. In the CEO’s words, it was completely reimagined to be intuitive and efficient.

First the offer, then the proof.

CMS templates let the team add services without a redesign.

We built the site ourselves in Webflow, from reusable components with smooth hover states, so new services and insights go straight onto existing templates.

The Webflow Designer with the JNT Digital homepage on the canvas and the pages panel listing home, services, about, insights and CMS templates.

What changed

+30%
engagement
As reported by JNT Digital’s CEO, alongside more inquiries from potential clients.

For our IT manufacturing operations site, Lucie completely reimagined the user journey, ensuring it was both intuitive and efficient. The result was a clean, seamless experience that spoke directly to our tech-savvy audience, leading to a 30% increase in engagement and more inquiries from potential clients.

Jan TichýCEO, JNT Digital

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MEDDI — project image