Nij ClinicsBringing life to light.

At a glance

Design thinking: Nobody in a tender moment should have to dig for a price, so costs sit in the main menu.

Problem: Visitors to a fertility clinic often arrive anxious, and the site had to give them a plain answer quickly.
Approach: We started from the sitemap, with two ways in, by personal situation or by treatment, and a short main menu.
Outcome: The redesigned website is live, built on components the clinic can keep adding to.

Role: Lucie as design and project lead, working with Petra Roubíková, Marketing Project Manager at FutureLife, and the internal team.
What we designed: UX/UI design
Visual identity
Design system
Website design
Platforms: Clinic website
Mobile web
Component library

Treatments and costs, right in the main menu.

The Nij Clinics mega menu open over the homepage, listing fertility treatments, special laboratory methods, fertility preservation, other services and costs.

The decision

Two ways in, because not everyone knows what to ask for.

“My Journey” opens with a list of personal situations, and the homepage cards start from “I am interested in”.

The treatments menu stays complete and direct for anyone who already knows the name of what they need.

A simple menu, backed by a detailed sitemap.

The patient portal and FAQs sit in a smaller secondary menu, which keeps the main menu short. Every page below is planned as a sequence of sections, from the hero down.

The Nij Clinics sitemap: a menu branching into homepage, my journey, about us, treatments and services, and donor bank, each with its sub-pages.

Flexible components the clinic can keep building on.

Situation cards, specialist profiles and whatever the clinic adds next are built from the same set of components, so a new page arrives already on brand.

Gradients appear only where one section hands over to the next.

Blush and evening blue carry the warmth and the hope.

Evening Nest#293273
Powder Kiss#EFD6D7
First Blush#E58D8F
Milk Veil#F9FAFF
Baby Sky#ECF1FB

The homepage starts with the visitor’s question.

“Explore your fertility options” follows straight after the hero, with booking a consultation one step away. Services and treatments come further down.

The Nij Clinics homepage, “Care for your desire to have children”, with fertility options, a clinic section and treatment cards, next to a consultation booking page.

A scroll through the German Nij Clinics homepage, from a baby’s hand under the headline “Wir erfüllen Ihren Kinderwunsch” to the fertility options, the clinic’s welcome, treatment cards, the three clinics, the specialists and the latest news.

She took time to understand the clinic’s positioning in the Dutch healthcare market and delivered a website that is visually compelling and aligns with local user expectations.

Petra RoubíkováMarketing Project Manager, FutureLife

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