Strategic Product

Manager & Designer

───────  I love helping visionary entrepreneurs grow their businesses, turn them into shining successes & bring new ideas to life. As the founder of productbakers.ai and motionshift.io with 8+ years of experience spanning design, entrepreneurship, marketing, strategy & data—I am the full package to help you build what your users need.

Product Manager

& Designer

───────   I love helping visionary entrepreneurs grow their businesses, turn them into shining successes & bring new ideas to life. As the founder of productbakers.ai and motionshift.io & with 8+ years of experience spanning design, entrepreneurship, marketing, strategy & data—I am the full package to help you build what your users need.

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I believe in a universe where
products‍
can be both beautiful
& data informed to create
impact
& drive
Growth
I'll ask a lot of
Questions
creating synergies between
design, marketing & business
because that is where
Magic
happens

I fuse strategy, design, research, data & marketing to light up your business.

Branding & Strategy
Audience analysis
Competitive analysis
Positioning
Brand manual
Moodboard
Visual Direction
Typography
Icons
Packaging & Merch
3D visualization
Graphic design

Branding isn’t just about logos and colors; it’s about telling your story in a way that truly resonates. We work closely with you to uncover what makes your brand unique, crafting every detail to make sure it feels authentic and connects with your audience

UX / UI (App & Web)
Competitor analysis
Sitemap
Data analysis
Moodboard
UX/UI
Design system
Web development
Webflow development
Landing page design

Our team specializes in creating user interfaces that are not only visually striking but also deeply functional. We go beyond the typical design approach, focusing on crafting personalized, seamless experiences that truly engage and satisfy users.

Consulting & Mentoring
Comapany workshops
Design mentoring
Design consulting
Tailored sessions

Engaging sessions from design thinking to generative AI,  designed to meet your team’s needs.

Product Management
Product discovery
Product strategy
Opportunity framing
Prioritization
Post-launch analytics

I combine product management expertise with deep user research to help startups build products that truly resonate—faster and smarter. At the core of my process is a belief that great products don’t start with features—they start with understanding people. I help teams uncover real user needs, prioritize opportunities, and validate ideas early through rapid, bias-aware research. My approach includes: Minimum Remarkable Product (MRP) thinking: go beyond MVPs to build something users actually love. Strategic research frameworks to identify the highest-impact problems, lean validation methods that reduce risk and shorten the path to product-market fit. AI-assisted insight extraction to scale research without sacrificing depth, cross-functional alignment—bridging the gap between product, design, and engineering from day one. Whether you're pre-PMF or scaling, I embed research into every step of product development—turning ambiguity into clarity, and assumptions into actionable insights.

Fundraising & Pitch Deck
Pitch Deck design
Fundraising strategy
Business plan creation

I’ll help you create pitch decks that stand out and capture investors' attention. Having raised €125K with Antler, one of the top accelerators, and refined my pitch deck strategy through coaching with Gleb Maltsev, a seasoned expert with 13 years of experience, I’ve mastered the art of building investor-ready decks. After attending workshops with Antler and securing spots in prestigious soft funding programs in Denmark, I know exactly what it takes to craft decks that get noticed. Now, I’ll help  you how to do the same.

Marketing & Strategy
Go-to market strategy
Growth strategy
Product strategy
SoMe content
Defining key USPs
Campaign creation
Website analytics
Ad video campaigns
SEO

From bold ads to scroll-stopping social posts, we design visuals that elevate your brand. Whether it’s email campaigns, promo materials, or digital content, we ensure every piece is on-brand, high-impact, and built to perform. I have built Motionshift a ad creation tool where we used data to analysed what type of content works.

AI-enhanced Creative
Still image libraries
Key art & concept composition
3D Gen AI Images

Unlock the full potential of AI to stay ahead. AI-savvy creatives helps you explore more ideas, test faster, and launch smarter—so you get to market quicker with high-impact, high-performing content.

Testimonials from stars I had the pleasure to work with

''Lucie quickly understands the essence of a company's brand & combines it with strategic business insight.''

We collaborated with Lucie on an international project to develop the website for a newly acquired clinic in the Netherlands. From start to finish, her approach was detail-oriented, and collaborative. She took time to understand the clinic's positioning in the Dutch healthcare market and delivered a website that is visually compelling and aligns with local user expectations. We will work with Lucie again for future clinic launches.
Petra Roubíková
Marketing Project Manager, FutureLife
''Lucie’s superpower is her ability to blend product thinking, UX, business, and marketing—rooted in real-world experience of building a startup.''

I have collaborated with Lucie as an advisor on her startup Motionshift. We worked together on the UX/UI of tool and the website, on user testing and A/B testing. Lucie understands what it takes to create a product people love and how to align every detail with that vision. Her blend of pragmatism, speed, creativity and strategic insight makes her a great asset for every team.
Pavel Kroupa
Design & Product Leadership
''Lucie is exceptional at putting herself in the shoes of the target customer. She deeply considers how users will experience the website.''

For our IT manufacturing operations site, Lucie completely reimagined the user journey, ensuring it was both intuitive and efficient. The result was a clean, seamless experience that spoke directly to our tech-savvy audience, leading to a 30% increase in engagement and more inquiries from potential clients. Beyond her skills, Lucie brought a calm, oraganised can-do attitude that made tackling challenges a lot easier.
Jan Tichý
CEO & Co-Founder, JnT Digital
"Lucie listens delivers projects with both a strong grasp of design principles and user experience."

Lucie seamlessly collaborated with our development team, expertly incorporating feedback while adapting designs to overcome technical challenges. With her on board, our approach became more focused and refined, ensuring an exceptional user experience. Her positive mindset and proactive problem-solving were invaluable. Her ability to anticipate issues and suggest practical, thoughtful solutions was a major advantage. She thinks like a product owner as much as a designer.
Vojtěch Strnad
CEO, WDF
"Lucie’s knows exactly what to present and how to grab investors' attention to secure funding."

"I worked with Lucie on the pitch deck for Lootbit, a gaming platform we were developing as part of Newton. Lucie brings a unique understanding of fundraising and knows exactly what investors are looking for. She doesn’t just design; she crafts a compelling narrative, ensuring that every key piece of information is presented clearly and effectively. If you want a pitch deck that grabs attention and drives results, I highly recommend working with Lucie."
Alexandru Voicu
Director of Newton's Growth and Strategy
You’re in good company