With those keywords in mind, I began designing the logo for the equestrian center. The concept is rooted in a minimalist interpretation of a horse—subtle enough to feel modern, but still carrying the weight of heritage and reputation. The monogram ECZ was selected for its clarity, sound, and descriptive quality. The central C became the focal point for crafting an abstract yet elegant reference to a horse’s head. Its curve allowed for the suggestion of form without being literal. An arched neck adds a sense of flow and refinement. The overall line work is deliberately minimal: smooth, clean strokes that highlight key features without overcomplicating. Power and strength come through in the bolder weights, while elegance and grace are expressed in the careful curves—balancing function, emotion, and identity in a simple mark.

The Equestrian Center in Zduchovice offers a unique blend of top-level sport, horse breeding, tourism, and hospitality—all set in the heart of nature. Known for hosting prestigious Show Jumping and Dressage events, it features international-standard arenas and breathtaking surroundings that elevate every competition. The center also runs one of the largest Holstein horse breeding programs in the Czech Republic, with a strong reputation for quality and international horse sales. Guests can enjoy peaceful accommodation in a modern lodge, explore scenic cycling routes and historic landmarks, or celebrate special moments with tailored weddings and events. More than just a facility, it’s a vibrant hub for the horse community—where sport, tradition, and nature come together.

For this project, I explored using Midjourney as a design tool to help find a compelling direction for creating a minimalist horse logo. While I generated several options, the client ultimately chose the logo I had hand-drawn, as they felt it best captured the essence of the brand. They particularly appreciated the modern style of the horse's head in my drawing. However, since the equestrian center hosts multiple competition series, the client decided to repurpose some of the other logo concepts we had selected. These will be used to represent different series and for merchandise.

With those keywords in mind, I began designing the logo for the equestrian center. The concept is rooted in a minimalist interpretation of a horse—subtle enough to feel modern, but still carrying the weight of heritage and reputation. The monogram ECZ was selected for its clarity, sound, and descriptive quality. The central C became the focal point for crafting an abstract yet elegant reference to a horse’s head. Its curve allowed for the suggestion of form without being literal. An arched neck adds a sense of flow and refinement. The overall line work is deliberately minimal: smooth, clean strokes that highlight key features without overcomplicating. Power and strength come through in the bolder weights, while elegance and grace are expressed in the careful curves—balancing function, emotion, and identity in a simple mark.

With those keywords in mind, I began designing the logo for the equestrian center. The concept is rooted in a minimalist interpretation of a horse—subtle enough to feel modern, but still carrying the weight of heritage and reputation. The monogram ECZ was selected for its clarity, sound, and descriptive quality. The central C became the focal point for crafting an abstract yet elegant reference to a horse’s head. Its curve allowed for the suggestion of form without being literal. An arched neck adds a sense of flow and refinement. The overall line work is deliberately minimal: smooth, clean strokes that highlight key features without overcomplicating. Power and strength come through in the bolder weights, while elegance and grace are expressed in the careful curves—balancing function, emotion, and identity in a simple mark.