Lucie Krulichova - Football Club FK Jablonec

The Champion is One, But the Strength to Win Resides in Us All.

FK Jablonec is a professional football (soccer) club based in Jablonec nad Nisou, a city in the northern part of the Czech Republic. FK Jablonec has been a regular participant in the top Czech league and has competed in European competitions like the UEFA Europa League.

Football Club FK Jablonec

Project Context

This project is an incredible opportunity — rebranding a football team is a dream assignment for any designer. I'm truly excited to see it come to life.

Audience analysis

Brand & Market Research

Brand & Marketing Strategy

Brand Design

Communication manual

Merch & Packaging

Project Involvement

This was a direct client of mine, for whom I served as both project manager and sole designer — leading the work from visual direction to final outcome.

Audience analysis

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Lorem ipsum dolor sit amet consectetur. Ac id commodo quam in. Velit sit phasellus feugiat sed diam morbi. Quam vel metus amet magna facilisi ut lectus pharetra at.

Football Club FK Jablonec

Lorem ipsum dolor

Lorem ipsum dolor sit amet consectetur. Ac id commodo quam in. Velit sit phasellus feugiat sed diam morbi. Quam vel metus amet magna facilisi ut lectus pharetra at.

Football Club FK Jablonec

Brand & Market Research

Lorem ipsum dolor

Lorem ipsum dolor sit amet consectetur. Ac id commodo quam in. Velit sit phasellus feugiat sed diam morbi. Quam vel metus amet magna facilisi ut lectus pharetra at.

Football Club FK Jablonec

Lorem ipsum dolor

Lorem ipsum dolor sit amet consectetur. Ac id commodo quam in. Velit sit phasellus feugiat sed diam morbi. Quam vel metus amet magna facilisi ut lectus pharetra at.

Football Club FK Jablonec

Brand & Marketing Strategy

Lorem ipsum dolor

Lorem ipsum dolor sit amet consectetur. Ac id commodo quam in. Velit sit phasellus feugiat sed diam morbi. Quam vel metus amet magna facilisi ut lectus pharetra at.

Football Club FK Jablonec

Football Club FK Jablonec

Lorem ipsum dolor

Football Club FK Jablonec

Football Club FK Jablonec

Football Club FK Jablonec

Brand Design

Lorem ipsum dolor

Lorem ipsum dolor sit amet consectetur. Ac id commodo quam in. Velit sit phasellus feugiat sed diam morbi. Quam vel metus amet magna facilisi ut lectus pharetra at.

Football Club FK Jablonec

Communication manual

Lorem ipsum dolor

Lorem ipsum dolor sit amet consectetur. Ac id commodo quam in. Velit sit phasellus feugiat sed diam morbi. Quam vel metus amet magna facilisi ut lectus pharetra at.

Football Club FK Jablonec

Football Club FK Jablonec

Lorem ipsum dolor

Lorem ipsum dolor sit amet consectetur. Ac id commodo quam in. Velit sit phasellus feugiat sed diam morbi. Quam vel metus amet magna facilisi ut lectus pharetra at.

Merch & Packaging

Lorem ipsum dolor

Lorem ipsum dolor sit amet consectetur. Ac id commodo quam in. Velit sit phasellus feugiat sed diam morbi. Quam vel metus amet magna facilisi ut lectus pharetra at.