As part of our strategic consultation, we recommended a complete restructuring and renaming of the industry categories that AOBP connects. The previous naming conventions lacked clarity and failed to capture the breadth and diversity of the sectors represented. Our goal was to create a taxonomy that better reflected the organization's international scope and multifaceted membership. This new structure was integrated into the broader SEO and marketing strategies, resulting in clearer messaging and stronger search performance. Given the nature of AOBP’s work—bridging companies within the defense and security sectors—it was essential to strike a balance in the brand language: projecting strength, authority, and unity, while steering clear of overtly aggressive or militaristic tones. This nuanced positioning helped reinforce credibility and appeal, particularly in sensitive geopolitical contexts.