Lucie Krulichova - AutoOpat Cars

A Unified Platform for Effortless Car Buying

Auto Opat CZ is a Czech automotive company with over 16 years of experience, offering new and used car sales, authorized service, and operational leasing. As a Škoda and Kia dealer, it operates modern showrooms and the largest indoor used car dealership in the country. It also provides certified service for multiple brands, including Volkswagen and Škoda, and offers additional services like car rentals, trade-ins, and consignment sales.

Project Context

The Auto Opat website redesign focused on enhancing both design and user experience. A key challenge was creating advanced search functionality that’s simple and responsive, even with a large inventory. The emphasis was on speed, clarity, and a clean layout that guides users smoothly through car selection. Great attention was given to how cars are presented — using a minimalist approach while offering a quick, comprehensive view of multiple car angles. The design prioritizes a focused, dealership-led experience.

Web Design

UX / UI

AI-enhanced Creative

Design System

Project Involvement

I was the sole designer on this project — crafting everything from the visual direction to the very last button. This project was undertaken as part of my product design role at WDF Agency.

www.autoopat.cz

Web Design

Unified experience

We explored a range of options for the car search panel to ensure it’s as intuitive as possible, helping customers find the right car quickly without overwhelming them with too many choices.

Mobile first design

We adopted a mobile-first design approach to ensure a smooth and intuitive experience on smaller screens. Combined with robust filters, this allowed users to quickly find relevant vehicles, increasing engagement and reducing bounce rates. By optimizing the search flow for mobile, we helped resellers reach more potential buyers and improve lead quality.

UX / UI

Car search feature

The car search feature on the website was really important because it directly impacted the conversion rate. A well-designed search with effective filters helped users quickly find vehicles that matched their preferences, reducing drop-off rates and increasing the likelihood of inquiries or purchases. By streamlining the search experience, resellers could connect with more qualified leads and close deals faster.

Project Management

The timeframe for this project was unusually short due to a tighter-than-usual budget relative to its scope.

AI-enhanced Creative

Adjusting Images with AI

To create a better visual experience, we used AI in Photoshop to adjust the images.

Design System