Lucie Krulichova - Talentiqa

Giving AI superpowers to HR departments

Talentiqa is a smart, AI-powered pre-screening assistant that transforms high-volume hiring, primarily in blue-collar industries. Using proprietary AI models, it automates pre-screening and repetitive tasks, capturing candidates early, verifying key data, and enabling faster, smarter engagement. Clients save dozens of hours, achieve response rates of approximately 90% within the first hour, and benefit from higher interview attendance and significant cost savings in job ads. By replacing time-consuming calls with instant, data-rich insights, AI pre-screening allows recruiters to focus on what matters: connecting with the right talent.

Project Context

Lucie Krulichová worked as Talentiqa’s fractional CMO, leading the strategic development of the brand from its foundations. Her work included defining the brand’s positioning, messaging, and visual identity, ensuring all elements aligned with the company’s mission and target audience. In addition to creating the full website, she oversaw and contributed to critical UX/UI decisions, shaping the site’s structure, user flows, and overall experience. Her contributions spanned both strategic and executional levels, resulting in a cohesive and user-centered digital presence for Talentiqa.

Branding & Strategy

Brand positioning

Positioning

Design & Research

Merch design

UX/UI

AI technology

Sales materials

Project Involvement

Ongoing collaboration as a fractional CMO.

www.talentiqa.ai

Branding & Strategy

Brand pillars

For Talentiqa, the brand pillars were truly a starting point for the entire marketing strategy, communication, and brand essence. I conducted a survey with all team members, in which each person contributed three keywords they felt defined Talentiqa.

Brand positioning

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Brand pillars in action

The next step was specifiying exactly how those brand pillar apply to Talentiqa.

Positioning

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Brand positioning statement

Consistent brand presentation increases revenue up to 23%.

Brand claims

They help companies connect emotionally with customers, differentiate themselves, and maintain consistent messaging. By giving the brand a relatable “personality,” archetypes strengthen loyalty, guide communication, and create a focused internal direction.

Design & Research

Concept & interations

Combination od a chatbot bubble and AI magic. The letter Q was used to

Design research and feedback

It was important to capture the essence of what the brand represents. We explored four different design directions and sent a questionnaire to key stakeholders, asking strategic questions to assess brand association and design confidence. The results were very positive toward the gradient design option and confirmed that we were on the right path.

Design & Research

Merch design

Gradient printing

Thanks to effective project management, we were able to create great-looking merchandise despite the challenges of gradient printing.

Merch design

Brand claims on merch

We worked carefully on crafting exciting brand claims that align perfectly with the merch, including phrases like “Superhuman Resources,” “HR Queen of Pre-Screen,” and “I’ll handle pre-screening—you drive HR success.”

UX/UI

WebApp & chatbot interface design

We designed the web app interface that connects seamlessly with the chatbot system. Each interface came with its own set of challenges, from technical constraints to user experience considerations. The MVP included 32 unique screen designs, covering both simple and advanced interaction workflows.The chatbot was trained on carefully curated data and built on top of existing AI models to enhance empathy in its responses. By refining the training data and optimizing interaction patterns, we created a more human-centered, emotionally aware conversational experience

AI technology

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