Real estate for multigenerational living

Northouse Real Estate is a trusted residential developer with 23 years of experience in creating affordable, minimalistic homes designed for multigenerational living. Combining modern design, functional layouts, and high-quality construction, Northouse builds comfortable, long-lasting homes tailored to family needs, all within serene, well-planned surroundings.
Northouse Real Estate is a trusted residential developer with 23 years of experience in creating affordable, minimalistic homes designed for multigenerational living. Combining modern design, functional layouts, and high-quality construction, Northouse builds comfortable, long-lasting homes tailored to family needs, all within serene, well-planned surroundings.
Project Context
Lucie Krulichová built the complete brand identity and custom website from the ground up for this project including end-to-end Webflow development. The client wanted to highlight their strong existing residential portfolio while creating a minimalist, modern design that complements the style of the homes they build. The goal of the website was also to showcase 17 new homes for sale, making it essential to present the features and qualities of each property, including home standards, layouts, benefits, interior design, and pricing.
Branding & Strategy
User Research
Visual direction
Brand design
Website design
Project management
Webflow development
Project Involvment
This was a direct client of mine, for whom I served as both project manager and sole designer — leading the work from visual direction to final outcome. I was recommended from a prevous client for this project.

www.northouse.cz

Branding & Strategy
Keywords
Strategically selected keywords form the core of the design and are always a crucial starting point for any collaboration. They allow me to understand the client’s vision and the essence of the project.
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User Research

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Persona analysis
The challenge was to design a website that would appeal to a diverse age group, as the housing was intended for both families and senior residents.
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Visual direction

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Color palette
A warm, nature-inspired color palette was chosen to reflect the project’s close connection to its natural surroundings, complemented by refined, elegant tones.
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Moodboard
The moodboard was composed of large visuals were essential for showcasing the architecture while maintaining a clean, minimalist look
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Brand design

Concept
The NORTHOUSE logo is a study in reductive sophistication. By merging a directional symbol with a structural form, it creates a visual metaphor that aligns perfectly with its name: a house pointing toward the north. The use of geometry a perfect circle and a strong, raised accent provides both balance and motion. The identity is distinctly minimal, functional, elemental, and rooted in natural harmony.
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Brand design

Website design

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Website design

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Project management

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Webflow development

Custom coding
Highly organized Webflow site featuring custom code with mapbox integratoin and advanced functionality with animations.
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