Lucie Krulichova - Meddi borderless medicine

The Future of Borderless Healthcare

MEDDI is a telemedicine app that connects users with doctors within 6 minutes, offering fast, secure consultations anytime and anywhere. It provides features like ePrescriptions, health documentation, and real-time physiological measurements through the MEDDI BioScan. Trusted by thousands, it ensures high security and reliable healthcare with a global reach.

Project Context

MEDDI needed a unified brand identity that reflected their trustworthiness, speed, and compassionate approach to digital healthcare. The goal was to convey a sense of professionalism, safety, and deep care, while highlighting their human-centered values and dedication to the medical field. MEDDI’s identity also needed to emphasize their medical expertise and innovative mindset, making healthcare more accessible and personal for everyone.

Visual Direction

Brand Design

App Design

Project Involvement

This was a direct client of mine, for whom I served as both project manager and sole designer — leading the work from visual direction to final outcome.

In progress - https://www.meddi.com/cz/en

Visual Direction

Keyword workshop

MEDDI's brand identity needed to embody core values like credibility, kindness, humanity, expertise, safety, and dedication to the field. These values are crucial in telemedicine, where trust, empathy, and professionalism are paramount. To reflect these, the brand chose a thoughtful color palette that aligns with its mission to deliver fast, secure, and compassionate healthcare.

Colors

The colors Midnight Green and Dark Turquoise symbolize trustworthiness and expertise, evoking a sense of calm professionalism. Sunset Yellow and Bright Tagmarine add warmth and humanity, reflecting MEDDI's caring, approachable side. Midnight Green and Dark Turquoise represent trustworthiness and expertise, evoking a sense of stability, security, and medical proficiency, while Light Champagne provides balance, suggesting safety and comfort.

Brand Design

Logo typography

The choice of serif font for MEDDI’s branding was intentional to convey established credibility and professionalism. Serif fonts are traditionally associated with reliability and trust, making them a perfect fit for a healthcare brand that values expertise and authority.

Symbolism of logo

The MEDDI logo combines a heart with soft edges and a hand symbol, embodying care and compassion. The heart represents warmth and empathy, while the hand symbolizes personalized support and human-centered care. The design is simple, memorable, and instantly communicates MEDDI's mission to provide fast, secure, and compassionate healthcare with a personal touch.

App Design