The client approached us with the need for a high-impact pitch deck to support their capital-raising efforts. However, the project presented a unique challenge: there was no existing brand book, visual identity, or cohesive narrative framework to build upon. This meant our work extended well beyond design — it required the strategic development of a brand aesthetic that would authentically align with the fast-evolving gaming industry and appeal to investors in that space.Drawing on my experience as a former founder, along with my participation in startup accelerators and specialized pitch deck training programs, I was able to provide guidance not only on visual direction but also on structuring a compelling investment story. This included refining the narrative flow, clarifying the value proposition, and aligning the content with what seasoned investors expect at various fundraising stages.