Lucie Krulichova - La-boheme

Elevating Conferences, Events & Travel with a Touch of Magic

For over 28 years, La-Bohème, a Prague-based DMC and incoming tour operator, has been crafting exceptional travel experiences—from accommodation and transportation to guided tours and incentive travel—seamlessly blending local expertise with unforgettable moments.

Project Context

After 15 years without a refresh, the company underwent a bold transformation with a complete rebrand, marketing overhaul, and full website redesign. This wasn’t just a facelift—it was a reinvention. The new brand is vibrant, playful, and unforgettable, drawing inspiration from the opulence and charm of the Great Gatsby era. Think golden hues, fun, elegance, and a touch of magic woven into every visual detail.

Branding & Strategy

Logo Design

Brand Design

Brand manual

Project Involvement

This was a direct client of mine, for whom I served as both project manager and sole designer — leading the work from visual direction to final outcome.

In progress

Branding & Strategy

Brand workshop

We started with a focused brand workshop to align La-Bohème’s internal vision with how it’s perceived. Through key questions like “What should every client feel?” and “What truly sets us apart?”, we uncovered the core brand DNA.

Font

Runalto was chosen for its elegant, modern design that reflects La-Bohème’s brand values: dedication, sophistication, experience, connection, and charm. Its refined serif style mirrors the high-end, curated nature of La-Bohème’s travel experiences, adding a timeless yet contemporary feel to the brand.

Logo Design

Logo

Concept and Symbolism

Brand Design

Webflow development

Communication manual

Brand manual